IONIQ6 Design Film

The most creatively challenging piece and the crown jewel of my work at StudioParanoid together with the talented Gun Kim and their members as an associate director/AD.

Starting from a conceptual breakdown of a simple brief, moving into a design breakdown and finding new ways of visually depicting an abstract idea in an emotionally resonant way was a though but extremely rewarding process and I learned quite a lot through it all.

Director: Gun Kim
Associate Director/AD: Saulo Aroca

Client: Hyundai Motor Co.
Agency: StudioParanoid

thank you